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Adobe Named a Leader in Forrester Wave 2022: Digital Asset Management


Adobe Named a Leader in Forrester Wave 2022: Digital Asset Management

Over the past 18 months, brands have experienced a major shift in the way they interact with their customers. According to 2022 Digital Trends Survey82% of customer experience practitioners observed new and changing customer journeys, while 72% saw an increase in new customers using digital channels.

Digital has become the default for almost everything from awareness, education and purchase – and digital experiences have been enriched with images, video, 3D/AR and personalization.

With more intelligence and automation, digital asset management (DAM) has evolved from a content resting place to a content innovation engine for large-scale content creation and experience delivery personalized. Adobe has been fortunate to help some of the world’s best brands regain control of their digital assets and redesign their content lifecycle from end to end to get the most out of every digital asset.

“Adobe is globally recognized for its industry-leading expertise in enabling partners to make a step change in their digital marketing, consumer and customer insights, and e-commerce capabilities. With the development of our digital business and our data-driven e-commerce platform, our businesses will be able to launch products and services faster, more purposefully, personalized and efficiently for our consumers and customers.”

Carsten Knobel, CEO of Henkel

Adobe leader in The Forrester Wave™: Digital Asset Management for Customer Experience, Q1 2022

We are very proud to announce that Adobe has been named a Leader in the Forrester Wave: Digital Asset Management for Customer Experience, Q1 2022. This report evaluated 14 DAM vendors to drill down into their current product offering, strategy and vision, roadmap, past performance, ecosystem, and customer success.

We are delighted to be named a Leader in this report and recognized for our investment in digital asset management with Adobe Experience Manager Assets. Over the past 18 months, DAM has become even more critical to every brand’s personalization and experience strategy. We’ve built deeper integrations into our Adobe products and created strategic partnerships with market-leading companies in retail, finance, healthcare, technology and other industries to create the The smartest and most connected DAM in the world.

Adobe Experience Manager Assets is a modern asset management platform with built-in cutting-edge intelligence to enable organizations to create, manage, adapt, and publish rich digital assets at every stage of the personalized customer journey.

Innovation never stops – We’ve invested heavily in a highly scalable and integrated asset base with a single source of truth for digital assets in the managed cloud – anything and everything from images to video, including emerging media formats such as 3D. Last year we introduced deeper integrations with creative cloud and work front to simplify complex creative, work, and marketing processes into a single workflow. We modernized the user experience to increase overall user productivity with DAM. Plus, we’ve integrated new automation and intelligent delivery capabilities to enable leading brands to generate millions of net asset changes on the fly with Adobe Sensei, photoshop, Lightroom, and other rich media technologies. We are incredibly excited about our planned innovations coming in 2022 and beyond.

I invite you to download the full report, The Forrester Wave: Digital Asset Management for Customer Experience, Q1 2022to see for yourself how Adobe “is a visionary vendor with a portfolio of complementary products that deliver on the promise of content atomization and scalability.”