Home Critical engine Amplitude ends a decisive year as digital optimization takes hold in the company

Amplitude ends a decisive year as digital optimization takes hold in the company


SAN FRANCISCO – (COMMERCIAL THREAD) –Amplitude, Inc. (Nasdaq: AMPL), the digital optimization pioneer, recaps a year that has demonstrated growing demand for the first Digital optimization system. Amid the rise of product-focused companies in 2021, Amplitude has demonstrated growth among its customers, partners and employees, and recruited several key board members prior to the company’s debut on the Nasdaq. Capital Market through a direct listing in September.

Launch of the digital optimization system

This year, Amplitude showcased its digital optimization system to help teams deeply understand digital customer behavior, predict which features and actions lead to business results, and tailor each experience in real time to maximize impact. . To bring the power of digital optimization to customers, Amplitude launched two products this year, Amplitude Recommend, a self-service personalization engine powered by machine learning, behavioral data and product analytics, and Amplitude experiment, an end-to-end experimentation solution.

“With daily active use of digital products growing by 54% since January 2020, the digital product is now becoming a company’s primary lever to drive growth,” said Spenser Skates, CEO of Amplitude. “2021 has been a defining year for Amplitude, but it’s only the beginning. Our mission is to become the registration system for product teams around the world and to put the power of digital optimization in the hands of every business leader. ”

Customer adoption and recognition

Recent reports from G2 show that customers are seeing the impact of digital optimization. In 2021, Amplitude classified:

  • # 22 among all software products and # 34 best product for marketers on the G2 list Best software products of 2021

  • # 1 in three categories — Product Analytics, Mobile Analytics, and Mobile App Analytics — and # 2 for Customer Satisfaction in the G2 Report Winter 2022

Amplitude expanded its global customer portfolio in 2021 with new customers including Carvana, Glovo, Macmillan Learning, Miro, Smartsheet, SurveyMonkey and TripActions, and extensions of existing customers including Spirit Airlines and Square.

Amplitude users are now expanding beyond product, engineering, marketing and data science roles to become the source of digital product information in all digital teams. Inauguration of Amplitude Labs Product report 2021 found that the number of customer success roles using Amplitude exceeded that of data scientists for the first time.

Expanding Our Reach With The Launch Of The Partner Ecosystem

In April, Amplitude announced Amplitude Partner Ecosystem, an industry-leading digital optimization ecosystem that helps customers accelerate and optimize digital transformation and product innovation strategies. The partner ecosystem now includes more than 60 partners as part of the solutions, technology and benchmark partner programs.

In November, during re: Invent, the Amazon Web Services (AWS) team announced the designation of Amplitude as AI solution for data analysis (AIDA), a set of solutions that leverage AWS artificial intelligence (AI) and machine learning (ML) services to remove the complexity of AI-powered information.

Investing in our greatest asset: our people

This year, Amplitude topped Business Insider’s “Best Enterprise Technology Companies to Build Your Career on” and San Francisco Business Times “Best Place to Work in the Bay Area” lists. In addition to investing in its growing employee base, Amplitude also completed several strategic additions to its board of directors further fuel the growth of the company, including Erica Schultz, President of Field Operations at Confluent; Elisa Steele, former CEO of Namely, Inc .; Catherine Wong, product manager and executive vice president of engineering at Domo; and Jim whitehurst, former president of IBM and CEO of Red Hat.

To learn more about Amplitude, schedule a demo here.

About amplitude

Amplitude is the pioneer of digital optimization software. Over 1,400 customers, including Atlassian, Instacart, NBCUniversal, Shopify, and Under Armor, trust Amplitude to help them innovate faster and smarter by answering the strategic question: “How are our digital products driving our business?” The Amplitude digital optimization system makes critical data accessible and actionable for every team – unifying product, marketing, developer and executive teams around a new understanding of the customer and a common visibility into what drives business results . Amplitude is the best-in-class product analysis solution, ranked # 1 by G2. Learn how to optimize your digital products and your business on amplitude.com.