Home Framework CM: State government creates framework of strategies to stimulate tourist arrivals in Melaka | Malaysia

CM: State government creates framework of strategies to stimulate tourist arrivals in Melaka | Malaysia

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Melaka Chief Minister Datuk Seri Sulaiman Md Ali said the state government is targeting more tourists to Melaka this year by formulating new tourism strategies to revive the industry. – Photo via Twitter / Bernama

JASIN, January 1 – The state government is targeting more tourists, but only a modest 1.1 million visitors, in Melaka this year by formulating new tourism strategies to revive the industry.

Chief Minister Datuk Seri Sulaiman Md Ali said one of the steps taken is to create more tourism products and locations this year as new attractions in the state.

“After more than a year of the Covid-19 pandemic, this has hampered the tourism sector and affected visitor arrivals, so we see the need to increase the number of attractions to revive the sector.

“For example, by creating several new products under the Melaka River and Coastal Development Corporation (PPSPM), Melaka Museum Corporation (PERZIM) and Melaka World Heritage,” he told reporters here today after speaking presided over the Rim Charity Fun Ride 2022 Closing Ceremony and Rim Riding Thanksgiving Ceremony here.

Sulaiman said that a boost to the tourism sector is important as it contributes around 45% of the population’s income to the state’s economy each year, adding that even though the state is only aiming for 1, 1 million visitors in 2022, he expected this target to be exceeded.

Meanwhile, the Melaka Tourism Promotion Division (BPP) is also working with other state governments to formulate appropriate tourism packages to attract domestic tourists.

Its chief executive, Sa’ari Basiron, said cooperation between state governments is through business matchmaking methods to promote tourism products and packages in their respective states.

“We will start this cooperation with Johor and Negeri Sembilan from January to March, then with other states that contribute to the highest number of domestic tourist arrivals,” he told reporters at Melaka Food Fiesta 2022 in Dataran. Keris here today.

Previously, he represented the government of Melaka State to receive the “Malaysia Book of Records” (MBOR) “Longest Line Kuih Bakar” Recognition Certificate presented by Edwin Yeoh, Senior MBR Consultant.

Sa’ari said the recognition was received through the BPP initiative to hold 1,180 traditional baked cakes over 207.7 meters as one of the events of the Food Festival, which did held only for a day. – Bernama