Home Framework Development Center for a framework to check for fake reviews on e-commerce sites

Development Center for a framework to check for fake reviews on e-commerce sites

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The Department of Consumer Affairs (DoCA), after studying the current mechanism followed by e-commerce entities in India and the best practices available globally, will develop these frameworks.

DoCA in association with the Advertising Standards Council of India (ASCI) as well as various stakeholders such as e-commerce entities, consumer forums, law academies, lawyers, FICCI, CII, human rights activists consumers and others in a meeting discussed the scale and the roadmap. in advance for fake reviews on websites.

Since e-commerce involves a virtual shopping experience without any opportunity to physically see or examine the product, consumers rely heavily on reviews posted on e-commerce platforms to find out the opinion and the experience of users who have already purchased the good or service.

“Traceability by ensuring reviewer authenticity and associated platform accountability are the two key issues here. E-com players must also disclose how they choose the “most relevant reviews” to display in a fair and transparent manner,” DoCA Secretary Rohit Kumar Singh said.

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During the meeting held on Friday, all stakeholders agreed that the matter merits close monitoring and that an appropriate framework governing false reviews could be developed to address the issue of interest protection. of consumers, the DoCA statement said Saturday.

Stakeholders of e-commerce companies said they have frameworks in place to monitor fake reviews and would be happy to participate in developing a legal framework on the matter.

Manisha Kapoor, CEO of ASCI, highlighted the categories of false and misleading reviews and their impact on consumer interest. Paid reviews, unverifiable reviews, and lack of disclosure in the event of prompted reviews, which make it difficult for consumers to recognize genuine reviews, were among the issues discussed.

Nidhi Khare, additional secretary, and Anupam Mishra, co-secretary, attended the meeting.