Home Front end Kanye West’s Donda Company Teases Foam Car

Kanye West’s Donda Company Teases Foam Car


Kanye West will always be part of the conversation when he talks about America’s celebrity realm. With over 12 million followers on Instagram at the time of this writing, the rapper has done so much in his career, including putting together the popular Yeezy shoe line.

Now, it looks like Ye is entering the automotive industry with his company Donda Industrial Design. The news came when Donda teased a vehicle through a dark image, published by several media outlets (see photo at the top of this page). The image is accompanied by a caption that reads:

Donda foam vehicle. Conceptualized, designed, made in the USA. Amen.

Let’s talk about the vehicle first. The image shows a polygonal car with huge wheels at both ends, leaving no space for overhangs. The wheels resemble those found on Michelin Uptis airless tires.

Meanwhile, the greenhouse of the vehicle is almost non-existent, only relegated to the front part. There’s not much to say about the teaser, except that it looks like a concept for now – and polarizing to boot.

The Donda foam vehicle teaser came with an announcement. Sneaker designer Steven Smith was appointed by West to head Donda Industrial Design, which would manufacture the foam vehicle.

Smith is a veteran of the footwear industry, creating iconic shoes in the process. He started as a designer for New Balance in 1986, then worked at various companies – such as Adidas, Reebok, Fila and Nike – filling his portfolio with iconic shoes.

Smith’s last work with Kanye was with the Yeezy line and now, as head of industrial design Donda. He will work beyond sneakers at Donda, specifically on furniture, vehicles, and more.