Home Source code LinkedIn is testing new paid events service with ticketing – TechCrunch

LinkedIn is testing new paid events service with ticketing – TechCrunch

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LinkedIn earlier this month unveiled a new push around creators to bring more original content (and engagement) to their platform, but that’s not the only effort they’re making to bring more original content (and engagement) to their platform. activity at his networking site. TechCrunch has learned and confirmed that LinkedIn is also testing around events, especially paid events.

We were first passed the code related to testing the events through a source that asked to remain anonymous: win and, of course, organize the events themselves. A spokesperson for LinkedIn confirmed the information to us:

“In a changing world of work and a transition to an almost entirely remote workforce, LinkedIn Events has experienced strong growth, with 21 million people attending an event on LinkedIn in 2020,” said Nicole Leverich, spokesperson for LinkedIn. “We continue to learn from member and customer feedback and are testing new ways to improve the experience. As part of this, we explore the payment options in the Events product based on feedback from event organizers.

From what we understand, this is part of a bigger overhaul the company is looking to do around video and audio services, so these will likely anchor the events service, which will all roll out in the weeks to come. and the months to come. LinkedIn was announced in June this year as an investor in Hopin; but it is not clear whether Hopin – who was last valued at $ 7.75 billion in its last funding round, in August, will participate.

LinkedIn has been working in and around events for years, starting with its event center which debuted in 2019, ahead of the days of the pandemic and with a focus on face-to-face dating. A few months after the start of the COVID-19 pandemic, it formalized some of the ways it was being used in more virtual event scenarios with the launch of online surveys and video events aimed at virtual engagement.

For this reason and its place as a social network for professional networks, LinkedIn already had a strong and fairly natural association with events – both larger industry exhibitions or conferences as well as smaller businesses. It is used by a number of large events to manage participant connections; people share event content on LinkedIn; and those who go to conferences use it to continue their networking after engaging in person (or nowadays, virtually). So it makes sense that LinkedIn, the company, is looking at how and if it could be a more proactive central participant in this process, owning and hosting the experience itself, and perhaps squeezing some money out of it in the process. process.

We’ll update this as we learn more.

Additional reporting by Sarah Perez.

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