Home Framework Mercedes-Benz India rolls out new e-commerce framework

Mercedes-Benz India rolls out new e-commerce framework


Mercedes-Benz India has introduced a customer-oriented sales model for its potential customers that promises to provide a “seamless” and “seamless” car buying experience through a new concept, named “Retail of the Future” (ROTF). In fact, the brand claims that the initiative is the largest project of its kind in 27 years of travel since arriving in the country.

From now on, customers will be able to place an order for a new Mercedes-Benz car through this new online sales system and complete the car buying process on its website. Mercedes-Benz allowed its customers to view centralized stock across inventory as well as their availability nationwide. In addition, ROTF also lets customers know about the future production pipeline for the next three months.

Basically, before reserving a vehicle, customers can check the national stock availability of each model, compare car prices, and know the exact cost on the road based on their PIN code. To make a purchase, a customer must pay a reservation amount of Rs 50,000. Once the reservation is made, a VIN will be generated for the customer. In the meantime, the customer will have fourteen days to complete his order and its documentation.

In the process, upon finalizing the order, document verification will be done online with end-to-end encryption, according to the automaker. After the customer has made full payment, the company will send a final invoice to the customer afterwards. However, dealers remain the first point of contact for customers who have purchased their cars through ROTF. In addition, dealers will continue to take care of vehicle delivery, represent the brand in the market and improve customer relationships, Mercedes-Benz said.

On this occasion, Martin Schwenk, Managing Director and CEO of Mercedes-Benz India, said: “Today we are proud to implement ‘Retail of the future’ in India after successfully establishing a backbone strong digital technology, which will support this important transition. in our retail business. ROTF is a unique customer-centric business model that responds to evolving customer trends, while empowering our franchise partners by dramatically reducing their financial and operational risks in the marketplace.


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