Home Critical engine Samsung Galaxy S22 launched – here’s how Samsung can make its new phones stand out from the crowd

Samsung Galaxy S22 launched – here’s how Samsung can make its new phones stand out from the crowd


Samsung has set a date for its next Galaxy Unpacked Event. Now the only job left to the phone maker is to get people excited about the new Galaxy S22 range that is expected to be the focus of the product launch on February 9.

It’s a harder task than you think. After all, plenty of phone details have already leaked to the point where most of us could probably paint a detailed picture of the Galaxy S22, even though we’re still over a week away from Samsung officially revealing specs, features and prices. .

There’s also the small issue of the smartphone market becoming increasingly mature and flagships a bit more predictable than they were a decade ago. The Galaxy S22 will be the 13th generation of Samsung’s flagship phone – coming up with surprises at this point is a difficult task.

Galaxy S22 leak makes black and green

The alleged Galaxy S22 and Galaxy S22 Plus colors (Image credit: Evan Blass)

“Smartphones are a mature technology, so most phone updates are iterative,” said Avi Greengart, principal analyst for Techsponential. “However, people are using their phones more than ever before, so cumulative iterative updates are very meaningful.”

That means people will at least pay attention to Samsung for the planned Galaxy S22 reveal on February 9. It helps that apart from Apple, there is no bigger name in the world of smartphones even though other phone makers are trying to crash the current mobile phone. duopoly.

“Despite competition from Google and various Chinese brands, Samsung remains the flagship of Android smartphones in much of the world. Changes to Samsung’s flagships will always be significant,” Greengart said.

So the pressure is on Samsung to convince us that the Galaxy S22 is a worthy update to last year’s flagship phones and deserves the top spot on the list of best phones. Here’s how Samsung could approach things.

Bring back the Galaxy Note

Based on the rumors so far, it looks like a big part of Samsung’s strategy to roll out the Galaxy S22 is to take inspiration from its other flagship phone. After not updating the Galaxy Note series at all in 2021, Samsung appears to be kicking off this year by essentially turning its top-end S22 model into a successor to the Note.

Galaxy S22 Ultra leak renders black and red

Galaxy S22 Ultra’s alleged color options (Image credit: Evan Blass)

It would be the Galaxy S22 Ultraa phone that’s said to look so much like Note that at one point Samsung watchers wondered if maybe it wasn’t. called the Galaxy S22 Note. Based on leaked images of the phone, the S22 Ultra appears to have the square edges of the Note series. It should also include a built-in slot for the S Pen, following last year’s. Galaxy S21 Ultra supported only the stylus as an optional accessory.

Samsung isn’t particularly shy about invoking the legacy of the Galaxy Note. A blog post teasing the Galaxy S22 launch of the president of Samsung TM Roh. “You loved the unparalleled creativity and efficiency of the Galaxy Note series, which took you from gaming nirvana to high-octane productivity in the blink of an eye,” Roh wrote. “You loved the lifelike S Pen, whose rivals many say put ink to paper. And we haven’t forgotten about those experiences you love.”

It’s as sure a sign as any that the Galaxy S22 Ultra is going to lean heavily on the rating for its feature set – Roh’s blog post also urges people to “prepare for the ultimate Ultra experience” – and it could be a smart move to generate excitement for the phone’s upcoming launch.

Samsung Galaxy S22 Ultra in red render

(Image credit: LetsGoDigital)

“The Note line was popular for cutting-edge components, large displays, and the S Pen. Samsung delivered many smartphone innovations with its Galaxy Z line of foldables, including optional S Pen support on the Galaxy Z Fold 3,” Greengart said. . “However, there are still people who want a bar phone with the latest specs and an S Pen, and it looks like Samsung is ready to give them one.”

Tuong Nguyen, senior principal analyst at Gartner, wonders if the integration of elements of the note in the Galaxy S line is not the beginning of a larger trend at Samsung. “It looks like a convergence of their high-end devices,” Nguyen said, pointing out that Samsung has multiple flagships between the S-series, the Note, and its various foldable devices.

“I don’t know what the future will bring, but it could be a move towards narrowing down all those options,” Nguyen added.

Cameras remain essential

Even though Samsung is seemingly merging its Galaxy S and Galaxy Note lineups, there’s one element to the Galaxy S22 launch that won’t change from past flagship rollouts. Camera improvements will be at the center of all the new features Samsung pushes out.

Samsung Galaxy S21 Plus

(Image credit: Tom’s Guide)

Along with fast-refreshing screens — the Galaxy S series already has those — and long battery life, cameras are where phone makers can set their various products apart. While past updates have introduced more lenses to the back of phones, recent updates have focused as much on the software the phones use to produce memorable photos.

“I think the S Pen will get the most attention, but I can’t wait to see what improvements Samsung can make to the camera and screen,” said Techsponential’s Greengart.

Thanks to the leaks, we already have a small idea of ​​what Samsung has planned for the Galaxy S22. The standard S22 and Galaxy S22 Plus are expected to get significant camera hardware upgrades. The primary shooter on both phones would be upped to a 50MP sensor, up from 12MP in the Galaxy S21. Meanwhile, the telephoto lens is supposed to feature 3x optical zoom instead of the hybrid zoom you got with last year’s phones.

Samsung Galaxy S22 Ultra Zoom Leak

(Image credit: future)

The Galaxy S22 Ultra’s camera hardware doesn’t seem to change much from the Galaxy S21 Ultra, although the 108MP main camera may see improvements to its sensor aimed at boosting color and brightness. ‘picture. Rumors speak of a Super clear lens, suggesting that glare reduction will be a priority with the S22 Ultra, although details on this expected feature are pretty slim at this point. Samsung also hinted that improve low light photography will be at the center of its next version.

While we have a general idea of ​​the changes coming to the cameras in the S22 lineup, we expect Samsung to spend more time at Galaxy Unpacked highlighting exactly what the cameras are capable of. At this point, it certainly looks like the S22 models will be vying for a spot among the best camera phones.

AI in the Age of Tensor

As the top dog in the Android world, Samsung has no reason to worry about what other phone makers are doing. Still, the Galaxy S22 will be Samsung’s first phone to launch after Google released the Pixel 6which was powered by its own Tensor fries.

Pixel 6 Pro vs. Galaxy S21 Ultra

Pixel 6 Pro (left), Galaxy S21 Ultra (right) (Image credit: Tom’s Guide)

Tensor has proven remarkable not necessarily for its performance, but because of its focus on artificial intelligence and the experiences that the chipset’s dedicated Tensor engine helps power, such as real-time dictation and message management. incoming calls.

Tensor could raise the stakes for Samsung down the road, Greengart said, although he has downplayed the importance of the Google chip to Samsung for now. “Right now, the Tensor doesn’t outperform the Snapdragon and Exynos chips that Samsung uses, and Tensor actually lags Qualcomm a bit in modem technology in the US,” Greengart said. “However, Google did a good job announcing the Magic Erase feature. Samsung actually had this feature first, so there are clearly areas where Samsung needs to tell a better story.”

Pixel 6 Pro vs. Galaxy S21 Ultra

Pixel 6 Pro (top), Galaxy S21 Ultra (bottom) (Image credit: Tom’s Guide)

For Nguyen, the arrival of Tensor sheds more light on how critical AI features are becoming for smartphones. And that may be something Samsung and other phone makers are starting to push with their smartphone releases.

“I think the Tensor chip is inspiring smartphone OEMs to rethink the importance of ML and in turn AI applications on mobile devices,” Nguyen said. “It’s an indicator of how smartphones are evolving, potentially ushering in a new era of shorter replacement cycles.”

To that end, Samsung may have something to say about the Galaxy S22 and its AI capabilities. Versions of the phone released in the United States are expected to be powered by Qualcomm’s new Snapdragon 8 Gen 1 system-on-chip, and one of the big features of this chipset is a 7th generation AI engine that promises to be 4 times more faster than its predecessor. This could bolster features like real-time photo filters and natural language processing. It will be interesting to see if Samsung’s Snapdragon-powered devices can take advantage of this.