Home Front end Shogun Raises $ 67.5 Million to Develop Headless Trading Technology

Shogun Raises $ 67.5 Million to Develop Headless Trading Technology

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Headless business enterprise Shogun raised $ 67.5 million in a Series C funding round led by Insight Partners. Existing investors Initialized Capital, Accel and VMG Partners also participated. The new funding round brings the startup’s total funding to $ 114.5 million.

Headless commerce refers to a technology platform that stores, manages, and delivers content on demand through an API rather than hosting the content in a static front-end system. Shogun offers two solutions to brands and retailers to accelerate their e-commerce sales: Page Builder and Shogun Frontend.

“We continue to see tremendous interest in Headless Trading. In 2020, 61% of online retailers said they were leveraging or planning to exploit it, and that number is on the rise, ”said Finbarr Taylor, co-founder and CEO of Shogun. . “Great shopping experiences define great brands, and having access to headless, packaged commerce software is crucial. Historically, Headless has been limited to brands with the largest budgets, or has been seen as developer-centric, but our mission is to democratize headless technology. , making it easy for any brand to deliver great experiences. “

Shogun plans to use the funding to accelerate the development and deployment of Frontend Shogun, which makes pages load faster and is designed to deliver a top-notch customer experience, and Page generator, a drag-and-drop page builder for Shopify merchants.

The funds will also be used to ramp up sales and marketing go-to-market efforts, the company said. Customers include K-Swiss, Leesa, Rumpl, BeardBrand, MVMT and Fila.

“Our investment in Shogun underscores the market’s desire to see headless commerce focused on merchants,” said Matt Gatto, Managing Director of Insight Ventures. “More and more brands want to be able to build progressive headless web applications in a low-code environment. Those at the forefront of e-commerce want to empower web teams to create truly unique and memorable shopping experiences. Shogun is well placed to create a flexible front. ends accessible to brands in a whole new way, and we’re thrilled to be a partner on this journey. “

Shogun said it has seen a 255% growth in the gross value of goods generated by brands using its platform over the past two years and increased its workforce by 90% in the past six months to 160 employees.

The company has also expanded its management team in recent months, welcoming Kristen Habacht as Director of Sales, Tapan Bhatt as Director of Marketing, Steve Won as Vice President of Products and Mattie Isaac as Vice President. president of the people.

“Our traditional e-commerce platform was limiting our growth, so we made the decision to take our existing headless Shopify store with Shogun Frontend, and that was a game-changer,” said Josh Nash, CMO at OneBlade. “After implementing Shogun Frontend, the results were spectacular: we saw a 579% increase in active product recharge subscriptions, a 30.1% increase in the average order value year-over-year. the other and an 83% decrease in page-to-page load time. No other change we have made to our business has even come close to such an impact in such a short time. “

Click for more articles on Modern Shipper by Brian Straight.

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The previous article is from one of our external contributors. It does not represent Benzinga’s opinion and has not been edited.


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