Home Framework Supporting Employees in a Changing Business World: Intellum Framework

Supporting Employees in a Changing Business World: Intellum Framework


JANUARY 24 – Sales training initiatives are rapidly adapting to the demands of modern employees. A recent Ladders report revealed that more than a quarter of professional jobs in the United States will be entirely remote by the end of the year. This trajectory is compounded by the current industry norm of employees with basic training in digital skills, everywhere from administration to cybersecurity.

These factors, critical to developing a prepared workforce, are what companies struggle to incorporate into their education programs. A 2014 DecisionWire survey found that among one million employees in various fields, nearly a third of line managers felt they lacked the information needed to do their jobs effectively. In contrast, 78% of middle managers said they have the required information. These findings highlight a knowledge gap in internal business practices.

Intellum, a sales training solution for customers, employees and partners, recently launched the Intellum frame. A step-by-step process, which provides a foundation for companies to implement their education strategy.

The framework was developed by the tried and tested methodology of Intellum CEO Chip Ramsey. It is made up of three guided exercises that focus on a company’s key performance indicators: goals, audiences, and content. The worksheets work with buildable goals for each section, from the problem to be solved to the initiative or educational resources put in place. Let’s say a business is experiencing a drop in customer renewal rate. The framework guides them through an exercise of identifying the audiences that are impacting this issue and what educational initiatives can help those audiences make positive changes to achieve the goal of having happier, more engaged customers who want renew.

This is an example of a Goals in Framework worksheet. Each row is designed to answer the problem of the previous one.

eLearning Inside spoke with Chief Strategy Officer and Vice President of Education Strategy Vicky Kennedy about the development and purpose of Intellum Framework.

“In 2019, Chip (Ramsey) worked extensively on the methodology itself and worked with different clients to demonstrate why a repeatable procedure can create successful educational programs with significant impact. I was part of the client side, so I was part of this whole process of feedback and fine-tuning on this methodology. This includes: ensuring you have a business objective, that you understand your audience and have identified audience needs and learner personalities, and that you have the right resources in place to do all of this, as educational programs require unique resources that other types of content issues do not. It’s different from a content marketing initiative, it requires its own unique resources.

When all three worksheets are completed, a final mapping worksheet is completed to bring all the goals together and provide a cohesive action plan for the company’s education program.

“We look at every initiative from the perspective of achieving a goal,” Kennedy said. “We map everything together at the end, so we say ‘this audience member participated in this certification, and he passed with a score of 85%, and because of that, he renewed his contract for six months. We start telling that story with education, and the Framework does that. Put it all together so we can really see the story we’re trying to tell and make sure everyone is on the same page working towards the same goal.

Intellum Framework was tested on Kennedy’s own team to see if the Framework created positive change.

“I actually did the drill with my own team as initial practice and it was quite interesting to see how it’s not just about filling out this sheet, it’s not just an academic drill. It forces a lot of conversations around “what’s the goal here, how did these two programs work together, how did these two audiences interact, and what are we trying to accomplish with this.” I used this conversation as a sort of frame for the frame. As we roll it out with different clients it’s kind of the same phenomenon where you see it’s not just about filling out a spreadsheet but also sparking a conversation around business goals .

Kennedy goes on to explain that the main purpose of this exercise is to help companies prioritize their goals. “Business goals are the most important thing. That’s the first thing we recognized in the methodology, to make sure you actually achieve ROI with education, and going back to my L&D examples, that makes things a little clearer for businesses , which focus on employee education and want to see a change in employee performance.

Intellum partners with a catalog of industry giants including Google, Amazon, and Mailchimp. The employee development gap remains large, with 1 in 3 Americans having the potential to move into higher-paying jobs with the right to skills training. Intellum Framework has the potential to be a revolutionary tool for large-scale employee training.

Featured Image: Intellum.